When Shelf-Based Scarcity Impacts Consumer Preferences
نویسندگان
چکیده
منابع مشابه
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
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ژورنال
عنوان ژورنال: Journal of Retailing
سال: 2011
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2011.02.001